Friday, July 17, 2009

Vype Is High School Sports Magnified

I was driving through Arkansas scanning radio stations when I happened upon an interesting interview. The radio host was interviewing the owners of Vype, a high school sports magazine. Vype gives high school atheletes a stage to showcase their skills so that college coaches and recruits can observe them in more detail.

According to Vype's "About Us" page, Vype captures the passion and excitement of high school sports in it's purest form. With in-depth coverage, real-time content, and local interviews, Vype covers high schools sports as well as any sports magazine, if not better.

I checked out the site and it is well run, easy to maneuver, and cleverly set up. It jumps out at you and declares that "This is what high school sports are all about". The camera work is impressive and brings the reader into the shots as if they are really there.

"We believe," claims Vype, "that high school sports have a positive and long-lasting impact on the development of today's teens in terms of acquiring life-long skills and perspective on teamwork, dedication, and commitment. We believe in the purity of the game played at the high school level where kids simply compete for the fun and the excitement of playing. We believe in being active participants in our local community through our editorial coverage, partnerships, and sponsors, ensuring our focus and impact are authentic."

Vype currently reaches over 750,000 people each month through 14 locally published magazines and 26 web-only properties. Through it's poplular website http://www.vype.com/ , high school atheletes have access to an interactive online resource where they can post highlight reels, share ideas, and learn from industry experts. Check out http://www.vype.com/ and get into the excitement and the thrill of it all.

----some content taken from http://www.vype.com/

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